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Basically the search engine optimization techniques are differentiated in to two types. The main important technique is white hat technique, which is providing a favorable result and used for long-term profits. The blackhat is nothing but the technique, which is not to use by others, and technique, which is banned. Seo techniques are used only for maintaining the web traffic. The link sharing and link building techniques are the direct technique to get better the ranking of the websites. The blackhat seo techniques are the indirect techniques, which is also used to amplify the rank of the website. According to the rank of the website, search engine displays the result. If the rank of the website is good then it displays first other website come after that website. Some of the companies using the unfair techniques and carry their website to higher rank. Some of the top companies using this blackhat techniques in the past but now they changed their outlook. This is achieved with the help of blackhat techniques. Some of the important techniques involved in the blackhat are filling the keywords, gateway pages, cookie, invisible, pay per click (ppc) etc. Using these techniques some of the website get benefited immorally. This is strictly banned by the Google and by some major search engines.

SEO means search engine operation. This is an important device for the back links. Back links are the links that connects to a websites or it may perhaps connect to a webpage also. SEO is very significant tool in performing the importance of the back links. There are free of cost back links that are being given. Backlinks are essentially the incoming links that aids to go to a specific website. Free backlinks can be swapped with any people at any corner of the world. A backlink can concede any novel link request. With the ease of use of these free backlinks no one need to beg others for the links. There are lot of ways that are available for getting a backlink for our website. One of the technique is we can join forums and in our signature we can mark our URL address of the website. Some of the meetings may not recognize the links that were written in the signature. So ahead of doing so read carefully the rules and regulations of the forum. Most of the SEO advisor think that they know lot than what they actually know. But there are worthy consultants too. One hour SEO consultations are prearranged by many consultants.

Like most web developers, I’ve heard a lot about the importance of valid html recently. I’ve read about how it makes it easier for people with disabilities to access your site, how it’s more stable for browsers, and how it will make your site easier to be indexed by the search engines.

So when I set out to design my most recent site, I made sure that I validated each and every page of the site. But then I got to thinking ? while it may make my site easier to index, does that mean that it will improve my search engine rankings? How many of the top sites have valid html?

To get a feel for how much value the search engines place on being html validated, I decided to do a little experiment. I started by downloading the handy Firefox HTML Validator Extension (http://users.skynet.be/mgueury/mozilla/) that shows in the corner of the browser whether or not the current page you are on is valid html. It shows a green check when the page is valid, an exclamation point when there are warnings, and a red x when there are serious errors.

I decided to use Yahoo! Buzz Index to determine the top 5 most searched terms for the day, which happened to be ?World Cup 2006?, ?WWE?, ?FIFA?, ?Shakira?, and ?Paris Hilton?. I then searched each term in the big three search engines (Google, Yahoo!, and MSN) and checked the top 10 results for each with the validator. That gave me 150 of the most important data points on the web for that day.

The results were particularly shocking to me ? only 7 of the 150 resulting pages had valid html (4.7%). 97 of the 150 had warnings (64.7%) while 46 of the 150 received the red x (30.7%). The results were pretty much independent of search engine or term. Google had only 4 out of 50 results validate (8%), MSN had 3 of 50 (6%), and Yahoo! had none. The term with the most valid results was ?Paris Hilton? which turned up 3 of the 7 valid pages. Now I realize that this isn’t a completely exhaustive study, but it at least shows that valid html doesn’t seem to be much of a factor for the top searches on the top search engines.

Even more surprising was that none of the three search engines home pages validated! How important is valid html if Google, Yahoo!, and MSN don’t even practice it themselves? It should be noted, however, that MSN’s results page was valid html. Yahoo’s homepage had 154 warnings, MSN’s had 65, and Google’s had 22. Google’s search results page not only didn’t validate, it had 6 errors!

In perusing the web I also noticed that immensely popular sites like ESPN.com, IMDB, and MySpace don’t validate. So what is one to conclude from all of this?

It’s reasonable to conclude that at this time valid html isn’t going to help you improve your search position. If it has any impact on results, it is minimal compared to other factors. The other reasons to use valid html are strong and I would still recommend all developers begin validating their sites; just don’t expect that doing it will catapult you up the search rankings right now.